In 2024, Plantaže achieved record revenue of approximately €35 million, reflecting a 7% increase compared to 2023. The company also recorded a net profit of around €300,000. The positive results were driven by strategic actions under the current management, which focused on financial consolidation, resource management, and process optimization.
A key achievement for Plantaže was the significant reduction of financial obligations, with a decrease of €3.6 million in bank debt. The company’s EBITDA for 2024 reached over €5 million, marking a substantial improvement from the negative figure of more than €4 million in 2022. This positive EBITDA growth signifies operational efficiency and financial stability, providing the company with flexibility for future investments and growth.
Another major factor contributing to the success was a 10% increase in revenue from bottled product sales across all markets, including a historic peak in sales in Montenegro and Serbia. The company also reported a 20% increase in revenue from hospitality and wine tourism sectors.
The company continues to strengthen its market position, expanding into new international markets while maintaining strong results in existing ones, excluding Russia due to well-known reasons. The management is confident that Plantaže is on the path to long-term growth and stability.
Plantaže also successfully reduced its financial obligations by €4 million over the past two years. In 2024, the company executed an investment cycle worth over €3 million, an increase of 84% compared to the previous year, focusing on modernization and development of key projects.
The company’s performance confirms the effectiveness of its strategy and its ability to navigate challenges such as workforce shortages and climate change, which impact the industry. Plantaže’s focus remains on brand strengthening, product diversification, and long-term growth.
