Tourism
Aman’s “unrepeatable luxury” strategy boosts brand value and reshapes Montenegro’s high-end tourism market
Aman’s growth is being reinforced by its “unrepeatable luxury” model—built on extreme exclusivity, limited capacity and pricing power—while its Montenegro presence, led by Aman Sveti Stefan,…
Montenegro’s hotel market looks set for expansion as EU accession unlocks funding and lowers investor risk
Montenegro’s hotel sector is drawing growing attention as EU accession negotiations advance, aligning local rules with European standards and improving access to EU-backed infrastructure and modernization…
EU standards, ESG compliance and healthcare investment in Montenegro
Published by Monte.Business in collaboration with Mercosur.me MNE Market Advisory Montenegro’s path toward European Union membership is reshaping its economic and institutional landscape, with healthcare emerging as…
Herceg Novi’s luxury hotel shortfall highlights the case for year-round growth in Boka Bay
Herceg Novi sits at the western entrance to Boka Bay with access to Dubrovnik and a longer seasonal climate, yet it still lacks the scale of…
Music and culture festivals are set to anchor Montenegro’s 2026 tourism season
Montenegro’s 2026 visitor calendar is increasingly being driven by music and cultural programming—from April events in Budva to peak-season theatre and opera—shifting festivals from add-ons to…
Budva bets on earlier festivals to smooth Montenegro’s tourism revenue curve in 2026
Budva is front-loading its 2026 tourist season with a tightly sequenced spring events calendar, aiming to pull bookings into April and May and reduce the revenue…
Aman and Adriatic Properties move Montenegro toward reopening Sveti Stefan, easing a high-stakes governance dispute
Montenegro is edging closer to reopening the closed since 2021 Sveti Stefan complex after Aman Resorts and Adriatic Properties signaled readiness for the upcoming [[PRRS_LINK_1]]. The…
Montenegro’s tourism growth is steady—but demand concentration keeps the economy exposed
Overnight stays rose in January 2026, extending Montenegro’s tourism cycle beyond the traditional summer peak. But foreign visitors remain heavily concentrated in a few source markets—leaving…
easyJet adds seats to Tivat for summer 2026 as Western Europe demand lifts Montenegro’s peak-season outlook
easyJet is set to increase its summer 2026 capacity into Montenegro’s Tivat airport, adding weekly flights from Berlin and Manchester and extending higher frequencies into September…
UK carriers set the pace for Montenegro’s 2026 summer rebound, but infrastructure and geopolitics loom
Montenegro is entering the [[PRRS_LINK_2]] with a clear early advantage for UK airlines, which are rapidly expanding seasonal services into Tivat. The shift comes as geopolitical…