Nelt and JUSDA Europe team up to connect Serbia with wider European supply chains

Serbia’s logistics sector is moving into a more integrated phase of cross-border trade following a strategic partnership between Nelt Group and JUSDA Europe. The deal underscores how the country is increasingly being positioned as a regional distribution and supply-chain hub—linking the Western Balkans with broader European and global markets.

A partnership built around reliability and coverage

The agreement brings together one of South-East Europe’s largest logistics operators with a supply-chain platform supported by global manufacturing networks. Nelt, headquartered in Belgrade, operates across more than a dozen markets and has over 5,500 employees. Under the collaboration, it is pairing its regional distribution footprint with JUSDA Europe’s international logistics expertise and technology-driven supply-chain approach.

Both companies say the partnership is designed to improve service reliability, operational efficiency and client coverage across Europe. The stated focus is on raising availability and quality of logistics solutions—an emphasis that reflects a wider shift in logistics strategy as nearshoring trends, shorter delivery cycles and higher resilience requirements push operators toward more integrated models.

JUSDA’s Serbia expansion provides the operational base

The timing of the partnership aligns with JUSDA Europe’s recent expansion into Serbia. That includes the launch of an 11,000 square metre logistics centre in Zrenjanin, described as a regional hub for South-East Europe. The facility is intended to support warehousing, distribution and integrated supply-chain services, facilitating flows between the Balkans, Central Europe and trade routes linked to Asia.

Technology integration aimed at faster cycles and better inventory control

Operationally, the collaboration combines complementary capabilities. Nelt brings a dense distribution network across the Western Balkans and Africa. JUSDA contributes advanced logistics systems—such as warehouse and transport management platforms—and experience managing complex, high-volume industrial supply chains.

The companies expect the combined setup to support more efficient inventory management, faster delivery cycles and improved cost optimization for clients operating across multiple markets.

Part of Serbia’s broader shift from transit to value-added services

The deal also fits within a broader wave of logistics consolidation and capacity expansion in Serbia. The country has been positioning itself as a strategic transit and distribution point supported by infrastructure investment and its location at key European transport corridors. The entry and expansion of global players such as JUSDA are presented as reinforcement of that trajectory—particularly as European manufacturers reconfigure supply chains closer to end markets.

With global trade shifting toward nearshoring and regionalization, demand is rising for flexible, multi-modal logistics solutions that can serve fragmented production networks. Facilities like the Zrenjanin hub are designed to meet those needs through integrated services that combine storage, sorting, transportation and real-time supply-chain visibility.

Strategic implications for both firms

For Nelt, the partnership represents an effort to scale beyond traditional distribution into more complex logistics solutions that incorporate technology-driven processes. For JUSDA Europe, it provides immediate access to an established regional platform—supporting its expansion across the Balkans while strengthening its position in the European logistics market.

The companies also expect benefits for industrial sectors including automotive and chemicals as well as food and consumer goods, where supply-chain efficiency is increasingly central. By integrating operations and standardizing processes, they aim to create a more seamless logistics environment for domestic producers and international clients alike.

More broadly, the partnership highlights how Serbia’s role in European logistics is evolving: from primarily transit-oriented activity toward value-added supply-chain services where warehousing, distribution and digital capabilities become core parts of the industrial ecosystem—as global supply chains continue to rebalance toward integrated cross-border platforms combining regional reach with global connectivity.